Glossary¶

An unordered list of various abbreviations and names for things. Might be adding more as I go.

GP: Group Premium
GP7, GP14, GP31, GP366: durations of Group Premium in days
IP: Individual Premium
YIP: Yearly Individual Premium
MIP: Monthly Individual Premium
IAP: in-app purchase
BS: bottom sheet, expandable/collapsible as opposed to full screens
sub: subscription
FB: firebase
Fb: Facebook
GA: Google Analytics
FCM: token used in testing notifications
tx: transaction, txs is plural
purchase screen: mainly the Premium screen that is accessible from left menu
single-plan screen: screen that offers only one type of product, i.e., only Group Premium or only Individual Premium
before-ad: the screen that opens after 3 saved transactions, and forces the user to watch an ad unless they purchase a Premium
LI: LinkedIn
TW: Twitter/X
L30D: analytical period, last 30 days, or L7D, L12M etc.
LTV: lifetime value – how much has a paying user purchased so far
ARPU: average revenue per paying user – on average, how much people spend on our products
RC: remote config or release candidate
CTA: call to action, usually a button that opens the purchase flow, should motivate the user to do the action

A short note on naming convention¶

Naming is important to understand localisation keys, product ids, analytical events etc. In general, main keys, names and labels use snake case, i.e., words are connected via underscores. Minor names such as parameter values will use hyphens. Specific rules are placed with related topics in this documentation, such as naming campaigns & offers, products, localisation, and analytical events.