Glossary

An unordered list of various abbreviations and names for things. Might be adding more as I go.

• GP: Group Premium
• GP7, GP14, GP31, GP366: durations of Group Premium in days
• IP: Individual Premium
• YIP: Yearly Individual Premium
• MIP: Monthly Individual Premium
• IAP: in-app purchase
• BS: bottom sheet, expandable/collapsible as opposed to full screens
• sub: subscription
• FB: firebase
• Fb: Facebook
• GA: Google Analytics
• FCM: token used in testing notifications
• tx: transaction, txs is plural
• purchase screen: mainly the Premium screen that is accessible from left menu
• single-plan screen: screen that offers only one type of product, i.e., only Group Premium or only Individual Premium
• LI: LinkedIn
• TW: Twitter/X
• L30D: analytical period, last 30 days, or L7D, L12M etc.
• LTV: lifetime value – how much has a paying user purchased so far
• ARPU: average revenue per paying user – on average, how much people spend on our products
• RC: remote config or release candidate
• CTA: call to action, usually a button that opens the purchase flow, should motivate the user to do the action